Ecotourism : An Emerging Concept
Keywords:
Ecotourism, environment, sustainable development, marketingAbstract
Ecotourism is derive from two words - Eco means environment and tourism means travelling and staying outside of natural environment. In sum total ecotourism means travelling to the place of natural beauty. The concept is gaining much more importance in this rapidly expanding industrialized world. Such concepts not only create environmental awareness among the masses but also aids in accomplishing the goal of sustainable development. The present research will tend to highlight the growing importance, significance and relevance of ecotourism, issues associated with it. The paper will also shed a light on the marketing aspect of ecotourism along with, study the growth of this concept in India.
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