A STUDY ON ANTECEDENT AND CONSEQUENCES OF CUSTOMER SATISFACTION IN APARTMENT CULTURE AT CHENNAI
Keywords:
Reason, Customer satisfaction, Word of mouth, Antecedent, ConsequencesAbstract
The primary objective of the study was to examine the antecedents and consequences of satisfaction of the people living in apartments. Sample for the study was selected through simple random sampling. Area of the research was in and out of Chennai. Data from 150 samples were gathered through a questionnaire. Data was analyzed with the help of Linear Multiple Regression and Factor analysis. Results of the study show that factors, reasons and service quality were the factors that influenced the satisfaction of buyers of apartments.
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