Effect of Demographic Variables on Service Quality Dimensions: An Empirical Assessment of Hotel Industry
Keywords:
Service Quality, Customer Satisfaction, Customer perception, Demographic variables, Hotel Industry Services and Service Quality DimensionsAbstract
A research study was conducted with an objective to understand customers’ perception towards hotel services. Collected data was analyzed. In this article researcher highlights the impact of demographic variables on five service quality dimensions. The outcome of this research provides diagnostic insight into how different demographic variables influences service quality dimensions in hotel services industry.
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