REVIEWS ABOUT SELF HELP GROUP ENTREPRENEURS PROBLEMS - AN OVERVIEW
Keywords:
SHG, Marketing, InternetAbstract
One of the problems facing SHG farmers in Indian is how to market their products beyond their locality. Information technology tools have been tested and accepted widely and can be used to solve the problem of marketing of agricultural products produced by SHG. This paper explores the background of the study relating to agriculture practice and marketing of the SHG products in India. It proposes the use of merchant to act as a middle agent between the SHG and consumers for the marketing system. This paper explores the use of web application to market SHG products to allow the customers select their preferred products to their carts and an invoice will be generated electronically based on the goods selected. Therefore after, a two way payment is made available; online payments using e-transacts and local payment to the merchant account directly.
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