Antecedents and Outcome of Consumption Pattern and Challenges towards Digital Food App Services

Abstract

“E” generation era has generated a tremendous level of excitement in digital services. Digital services are anything that can be delivered through information such as internet. The Internet has opened a window of opportunity to almost anyone because of its ability to make viable the conduct of business in cyberspace, or by connecting people worldwide without geographical limitations. Consumers can order goods and services virtually anywhere, 24 hours a day; 7 days a week without worrying about store hours, time zones, or traffic jams. The papers throws a light on assessing the impact of the variables such as consumption pattern and consumer buying behaviour is responsible for increasing the awareness level among the customers. Nearly 129 samples have been taken for assessment from the urban areas of puducherry