Barriers to the Successful Implementation of Strategy in Large Manufacturing Companies: Evidence from Ethiopia
Keywords:
Barriers, Manufacturing, Strategy ImplementationAbstract
Most of the organization strategies are not implemented successfully; this high failure rate of strategy implementation should be investigated. Thus, the purpose of this paper was to identify barriers for effective strategy implementation in large manufacturing companies. This study employed a mixed research strategy as a framework to address the research objective, thus primary data were collected through questionnaire and interview. The study is a cross-sectional design in which primary data were collected from 304 top-level and middle-level manager respondents and twelve interviewees of twenty-five manufacturing companies. The six major obstacles to the successful strategy implementation of large manufacturing companies are; ineffective strategy communication to employees, short-range orientation dominates inadequate leadership skill of managers, human resources are not effectively developed to support strategy implementation, lack of alignment between the culture of the department and its strategy, and poor reward systems.
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