Organic Food Consumers and Purchase Behaviour: A Review
Keywords:
Organic food, Consumer, Purchase BehaviourAbstract
This paper deals with the lag between the hype created for the benefits of organic food and the actual sale of organic food. Loopholes in the study – which is research of people declaring themselves as organic consumers – are the vital areas in earmarking the lag between having a positive attitude and actually having consumed organic food.
The complete range of organic foods offers different shades to the consumer, from bright to dull. Fruits, vegetables, pulses, and milk products are considered to be the strongest segment of purchase. This paper enumerates the prevalent generic organic food campaigns as well as some innovative changes that can boost the sale of organic food. The making up of the gap between claiming and owning organic food can be established in research work with the help of certain initiatives – which is the conclusion of the paper.
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