An Insight on Effectiveness of Generic Retention Strategies through Branding, Engaging and Developing Talented Employees – With Reference to Information Technology Industry
Keywords:
Employee Retention, Employer Branding, Employee Engagement, Training and Development, Information Technology IndustryAbstract
The object of the study is to assess the impact of employer branding, employee engagement and training on employee retention in specific to information technology industry. This descriptive study is done through formalised structure questionnaire and data collected from 348 respondents across the different countries. The respondents were identified from different information technology companies using convenience sampling. The validity and reliability of the data was established using Confirmatory factor analysis and Cronbach’s Alpha. Mean and Standard Deviation, Correlation and Regression analysis were used to analyse the collected data. The mean score for statements in considered variables are found to be above average and thus indicates contribution towards retention. Through correlational analysis it is found that there is a positive correlation between considered independent variables and dependent variable. It is also found that employee engagement has high impact on retention, followed by training and employer branding. The structural equation model is formulated and found to be fit.
References
Abeer Imam (2014). Impact of Employee Engagement in Retaining Employees through Mediating Effect on Job Satisfaction, Journal of Applied Environmental and Biological Sciences, Vol 4, Issue 12, pp: 1-15.
Ahmad, K.Z, Bakar, R.A., (2003). The association between training and Organizational Commitment among White collar workers in Malaysia. International Journal of Training and Development 7930, pp: 166–185.
Annelize Botha, Mark Bussin & Lukas De Swardt (2011). An employer brand predictive model for talent attraction and retention, SA Journal of Human Resource Management, 9(1), Art # 388, pp: 1-12.
Anvari, R. et al., (2010). Personal Needs Assessment Approach in Strategic Training and Affective Commitment. International Journal of Business and Management, 5 (7), pp: 144-157.
Atif, A., Ijaz-Ur-Rehman, Abdul Nasir, & Nadeem, S. (2011). Employee retention relationship to training and development: A compensation perspective. African Journal of Business Management, 5(7), pp: 2679-2685.
Balakrishnan, C, Masthan, D & Chandra, V (2013). Employee Retention through Employee Engagement – A Study at An Indian International Airport, International Journal of Business and Management Invention, Volume 2, Issue 8, pp: 09-16.
Benjamin Balbuena Aguenza & Ahmad Puad Mat Som (2012). Motivational Factors of Employee Retention and Engagement in Organizations, International Journal of Advances in Management and Economics, Volume 1, Issue 6, pp: 88-95.
Bhatla (2007). Talent Management and Employer Branding Retention battle Strategies, Icfaian Journal, November, 2008, pp.54-55.
Jalal Hanaysha (2016). Examining the effects of Employee Empowerment, Teamwork and Employee Training on Organizational Commitment, Procedia – Social and Behavioural Sciences, 229, 2016, pp: 298-306.
Jehan zeb, K., Rasheed, A., & Rasheed, M. F. (2013). Organizational commitment and turnover intentions: Impact of employee’s training in private sector of Saudi Arabia. International Journal of Business and Management, 8, p. 79.
Julia Christensen Hughes & Evelina Rog (2008). Talent Management: A Strategy for improving employee recruitment, retention and engagement within hospitality organizations, International Journal of Contemporary Hospitality Management, vol.20, Issue 7, pp: 743-757.
Karnica Tanwar & Asha Prasad (2016). Exploring the Relationship between Employer Branding and Employee Retention, Global Business Review, 17(3S), pp: 186S – 206S.
Khawaja Jehanzeb, Anwar Rasheed & Mazen F Rasheed (2013). Organizational Commitment and Turnover Intentions: Impact of Employee’s Training in Private Sector of Saudi Arabia, International Journal of Business and Management, Vol. 8, No.8, pp: 79-90.
Maitri Shah. (2011). Talent Retention through employer branding, Journal of Marketing and Communication, 16(3), pp: 30-33.
Neeti Leeka Chhabra & Aparna Mishra. (2008). Talent Management and Employer Branding: Retention battle Strategies, The ICFAIAN Journal of Management Research, 7(11), pp: 50-61.
Nurul Ezaili Alias, Norzanah Mohd Noor & Roshidi Hassan (2014). Examining the Mediating Effect of Employee Engagement on the Relationship between Talent Management Practices and Employee Retention in the Information Technology (IT) Organizations in Malaysia, Journal of Human Resources Management and Labour Studies, Vol.2, No.2, pp: 227-242.
Scott Brum (2007). What Impact Does Training have on Employee Commitment and Employee Turnover? Brum – Training and Employee Commitment, Schmidt Labour Research Center Seminar Research Series, pp: 1-13.
