Visual Merchandising in Retail Sector
Keywords:
Merchandising, Visual Merchandising, Retail Sector, Retail Strategy, Visual MerchandiserAbstract
This study is theoretical in nature which can be a base for an individual to obtain an idea of the concept of visual merchandising. Visual merchandising is defined as an act and art of displaying goods or products in retail store in an attractive way with the aim of drawing customers’ attention and promote sales. This acts as an appropriate media to make the customers understand the product clearly. An individual who is responsible for the act of visual merchandising is a visual merchandiser who creates several displays using available products and properties. In this article, the concept and purpose of visual merchandising along with the definition of merchandising is explained. A brief of Indian retail sector is given as gaining awareness of upcoming retail strategies and products is important for every visual merchandiser and also a retailer to keep their strategies updated. In addition, key elements, materials and methodologies of visual merchandising are also explained that helps a visual merchandiser and retailer to formulate appropriate and attractive visual displays. The importance of visual merchandising to a brand is also explained.
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