A Study on Buying Behaviour of Individuals for Financial Products- with Special Reference to Delhi-NCR
Keywords:
Consumer behaviour matrix, Consumer decision making, Financial productsAbstract
Customer is the king of business; we have been studying this since the evolution of marketing. The marketing activities start from customer and ends with customer. Customers make purchases so that they can satisfy their needs and a marketer’s job is to identify those needs and satisfy them by studying and identifying the factors which influences the behaviour of consumer. In general sense, Consumer behaviour implies the study of consumers in relation to their process of select, buy, consume and dispose of products and services. As we have entered the twenty-first century, The Financial Industry in India has opened up like never before. There are number of financial institutions offering various types of financial products and services. This paper will cover the consumer decision making regarding financial products, the factors which influence the decision making and preferences of consumers for the various financial products in Delhi-NCR.
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