An Analysis on Impact of Behavior Finance on Investment Decision of Investors in Amravati City
Keywords:
Amravati city, behavior finance, financial management, investment decisionAbstract
Finance is used in the household segment, industrial segment, a commercial division and in many government organizations. The citizen took abundant efforts to earn money for their survival and for their future prospect. There are numerous choices for an individual, where they can invest their money. Investment helps an individual to raise their finance for the future. While investing, risk and return works at the same track, “high-risk, high-return, and low-risk, low-return” slogan is to be followed. Here, behavioral finance plays a crucial role for investors, while taking investment decisions. Behavior finance has the power to convert the decision of investor on their investment from one financial investment product with other financial investment product or physical investment product, just by offering suggestions or advice.
This paper will illuminate about behavioral finance and focuses on an influence on investment decision of an investor by the suggestion or advice. This paper will also demonstrate how an investment decision of investors of Amravati city changes by the suggestions or advice of their respective advisors. The foremost purpose of this paper is to know the reasons for changes in an investment decision by accepting the suggestions and advice by investors of Amravati city. The study will also focus, whether investors are satisfied or not from the advice they take. It is also one of the key purposes of the paper is to create an awareness of behavior finance among people.
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