Author Details

., A. S. Suresh, Associate Professor, Institute of Management, CHRIST (Deemed to be University), India., India

  • Vol 5, No 3(8) (2018) - Articles
    Determinants of Factors Influencing Beer Consumption and its Impact on First time Drinkers: Evidence from Indian Beer Market
    Abstract  PDF
  • Vol 5, No 3(6) (2018) - Articles
    A Study of Factors of Consumer Buying Behavior and its Influence on Consumer Perception: Evidence from Value Fashion Retail in The City of Bengaluru
    Abstract  PDF
  • Vol 5, No 3(5) (2018) - Articles
    Determinants of Consumer Buying Behaviour and its Effect on Buying Intention: Evidence from Indian Organised Sports Retail
    Abstract  PDF
  • Vol 5, No 2(4) (2018) - Articles
    A Study of Factors of Subliminal Advertising and its Influence on Consumer Buying Behavior
    Abstract  PDF


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