Role of Information and Communication Technologies (ICTs) to Sustainable Tourism Development in Santiniketan, West Bengal – India
Keywords:
ICTs, Sustainable Tourism Development (STD), Destination ManagementAbstract
The positive experience for the local people, tourism companies and tourists due to tourism development is experienced by tourism sustainability. Despite the huge possibilities of ICTs and the revolution of the contemporary tourism industry, very little academic research has been carried out on the contribution of ICTs to sustainable tourism development (STD). This study aims to explore various stakeholders’ perception on the contribution of ICTs to sustainable tourism development in Shantiniketan, West Bengal. The objective of this research is to study the emerging information and communication technology and its role to maximize tourism’s positive impacts on stakeholders and minimize negative impacts in tourism development. This research also identifies a number of barriers to the implementation of the ICTs in sustainable tourism development through qualitative and model analysis approach and quantitative method where the interviews conducted with different stakeholders who are involved in tourism development in the study area. The results of the research points out that ICTs is important for destination and facility management, responding to the current problems as caused due to tourism development which as a whole impacts the overall tourism development in Shantiniketan, West Bengal.
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