A Study of Shopping Behaviour of School – Goers Youth towards E-Tailing Preferences

Abstract

The advent of globalization has tremendously grown the internet usage. Due to the rapid evolution of Internet, came the emergence of e-tailing, where users purchase goods and services in a website through online mode. As a result, it has produced a vast range of product categories that can be found. Apart creating vast selection choices for users, it also created opportunities for marketers to expand their business. So with the transformation of the internet, consumers among school-goers youth have more options and preferences. Now they have another mode of buying goods, not just relying on the traditional method. By using e-tailing they can retrieve information faster, get more choices, save time and money. A variety of services are available in e-tailing world, besides purchasing goods, consumers can book or buy tickets online, pay the bills virtually. But even though access to the internet is easy compared to the earlier days, however it is still difficult to justify whether the school-goers youth are fond in shopping through the internet and to understand their shopping behaviour towards e-tailing preferenc10. The study therefore focuses on online shopping preferences and problems of various e-tailing marketers. Questionnaire was used to collect the primary data. The study area is restricted only in Ghaziabad City. The respondents selected for this research was the school-goers youth with a sample size of 90 peoples. The sampling technique preferred is judgmental sampling as it can be used with both qualitative and quantitative research.