Purwanto, Kuswandi, Sunjoto. ROLE OF DEMANDING CUSTOMER: THE INFLUENCE OF UTILITARIAN AND HEDONIC VALUES ON LOYALTY CUSTOMER. RW-IRSSJ [Internet]. 2021 Sep. 1 [cited 2025 Jun. 24];6(1):01-1. Available from: https://researchersworld.com/index.php/rworld/article/view/548