Mazhar Abbas, Shahimi Bin Mohtar. FACTORS INFLUENCING CONSUMER RESISTANCE TO INNOVATION: RELATIONSHIP BETWEEN RELATIVE ADVANTAGE, ATTITUDE TOWARDS EXISTING PRODUCT, SOCIAL INFLUENCE AND SELF-EFFICACY. RW-IRSSJ [Internet]. 2021 Aug. 29 [cited 2025 Jul. 27];7(1):70-82. Available from: https://researchersworld.com/index.php/rworld/article/view/422