Raj Pal Singh, Dr. Vipul Jain. A STUDY OF THE IMPACT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY BY USING STRUCTURAL EQUATION MODELING IN BANKING SECTOR. RW-IRSSJ [Internet]. 2021 Aug. 23 [cited 2025 Jun. 24];8(2):52-6. Available from: https://researchersworld.com/index.php/rworld/article/view/261