U. Thiripurasundari, Dr. P. Natarajan. FACTORS FACILITATING BRAND EQUITY DYNAMICS (A Study on Indian Car Industry). RW-IRSSJ [Internet]. 2021 Aug. 23 [cited 2025 Oct. 21];2(2):148-60. Available from: https://researchersworld.com/index.php/rworld/article/view/203