Ramesh Kumar J., and Nataraj Balasubramanian. “Retailer Brand Equity of Private Label Brands: Mediating Role of Brand Trust”. Researchers World - International Refereed Social Sciences Journal 12, no. 1 (February 28, 2021): 21–28. Accessed July 12, 2024. https://researchersworld.com/index.php/rworld/article/view/8.