Dr. K. Sethuraman. “A STUDY ON CUSTOMER BASED BRAND EQUITY OF YAMAHA IN CUDDALORE”. Researchers World - International Refereed Social Sciences Journal 3, no. 3(3) (September 4, 2021): 99–104. Accessed February 23, 2025. https://researchersworld.com/index.php/rworld/article/view/695.