Brajesh Bolia, Dr. Sumi Jha, and Dr. Manoj K Jha. “COGNITIVE DISSONANCE: A REVIEW OF CAUSES AND MARKETING IMPLICATIONS”. Researchers World - International Refereed Social Sciences Journal 7, no. 2 (August 29, 2021): 63–76. Accessed December 22, 2024. https://researchersworld.com/index.php/rworld/article/view/447.