Mazhar Abbas, and Shahimi Bin Mohtar. “FACTORS INFLUENCING CONSUMER RESISTANCE TO INNOVATION: RELATIONSHIP BETWEEN RELATIVE ADVANTAGE, ATTITUDE TOWARDS EXISTING PRODUCT, SOCIAL INFLUENCE AND SELF-EFFICACY”. Researchers World - International Refereed Social Sciences Journal 7, no. 1 (August 29, 2021): 70–82. Accessed July 27, 2025. https://researchersworld.com/index.php/rworld/article/view/422.