Nataraj Balasubramanian, and Ramesh Kumar J. “Does Celebrity Endorsement Influence Purchase Intention? Empirical Evidence With Actionable Insights”. Researchers World - International Refereed Social Sciences Journal 12, no. 1 (February 28, 2021): 37–44. Accessed June 23, 2025. https://researchersworld.com/index.php/rworld/article/view/10.