Jilson Zimuto. “THE PERCEPTION OF SMALL AND MEDIUM ENTERPRISES (SMES) MARKETING MANAGERS ON IMC STRATEGY IN ZIMBABWE: A CASE OF MASVINGO URBAN”. Researchers World - International Refereed Social Sciences Journal, vol. 4, no. 3, Sept. 2021, pp. 95-100, https://researchersworld.com/index.php/rworld/article/view/1014.