Dr. K. Sethuraman (2021) “A STUDY ON CUSTOMER BASED BRAND EQUITY OF YAMAHA IN CUDDALORE”, Researchers World - International Refereed Social Sciences Journal, 3(3(3), pp. 99–104. Available at: https://researchersworld.com/index.php/rworld/article/view/695 (Accessed: 23 February 2025).