Surinder Kumar and Dr. Vipul Jain (2021) “AN ANALYTICAL STUDY OF FAMILY’S THEATRICAL ROLE IN INFLUENCING CONSUMER BEHAVIOUR”, Researchers World - International Refereed Social Sciences Journal, 8(2(1), pp. 46–52. Available at: https://researchersworld.com/index.php/rworld/article/view/274 (Accessed: 14 July 2025).