Mazhar Abbas, and Shahimi Bin Mohtar. 2021. “FACTORS INFLUENCING CONSUMER RESISTANCE TO INNOVATION: RELATIONSHIP BETWEEN RELATIVE ADVANTAGE, ATTITUDE TOWARDS EXISTING PRODUCT, SOCIAL INFLUENCE AND SELF-EFFICACY”. Researchers World - International Refereed Social Sciences Journal 7 (1):70-82. https://researchersworld.com/index.php/rworld/article/view/422.