Raj Pal Singh, and Dr. Vipul Jain. 2021. “A STUDY OF THE IMPACT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY BY USING STRUCTURAL EQUATION MODELING IN BANKING SECTOR”. Researchers World - International Refereed Social Sciences Journal 8 (2):52-62. https://researchersworld.com/index.php/rworld/article/view/261.