DR. K. SETHURAMAN. CONCEPTUALISING BRAND PERSONALITY: AN OVERVIEW AND ANALYSIS OF BRAND PERSONALITY DIMENSIONS. Researchers World - International Refereed Social Sciences Journal, [S. l.], v. 6, n. 3, p. 131–136, 2021. Disponível em: https://researchersworld.com/index.php/rworld/article/view/631. Acesso em: 24 jun. 2025.