PURWANTO; KUSWANDI; SUNJOTO. ROLE OF DEMANDING CUSTOMER: THE INFLUENCE OF UTILITARIAN AND HEDONIC VALUES ON LOYALTY CUSTOMER. Researchers World - International Refereed Social Sciences Journal, [S. l.], v. 6, n. 1, p. 01–11, 2021. Disponível em: https://researchersworld.com/index.php/rworld/article/view/548. Acesso em: 11 aug. 2025.