MAZHAR ABBAS; SHAHIMI BIN MOHTAR. FACTORS INFLUENCING CONSUMER RESISTANCE TO INNOVATION: RELATIONSHIP BETWEEN RELATIVE ADVANTAGE, ATTITUDE TOWARDS EXISTING PRODUCT, SOCIAL INFLUENCE AND SELF-EFFICACY. Researchers World - International Refereed Social Sciences Journal, [S. l.], v. 7, n. 1, p. 70–82, 2021. Disponível em: https://researchersworld.com/index.php/rworld/article/view/422. Acesso em: 27 jul. 2025.