SHAKEEL-UL-REHMAN; DR. M.SYED IBRAHIM. INTEGRATED MARKETING COMMUNICATION AND PROMOTION. Researchers World - International Refereed Social Sciences Journal, [S. l.], v. 2, n. 4, p. 187–191, 2021. Disponível em: https://researchersworld.com/index.php/rworld/article/view/356. Acesso em: 19 feb. 2026.