RAJ PAL SINGH; DR. VIPUL JAIN. A STUDY OF THE IMPACT OF ELECTRONIC CUSTOMER RELATIONSHIP MANAGEMENT ON CUSTOMER LOYALTY BY USING STRUCTURAL EQUATION MODELING IN BANKING SECTOR. Researchers World - International Refereed Social Sciences Journal, [S. l.], v. 8, n. 2, p. 52–62, 2021. Disponível em: https://researchersworld.com/index.php/rworld/article/view/261. Acesso em: 24 jun. 2025.