CHIENG FAYRENE Y.L.; GOI CHAI LEE. CUSTOMER-BASED BRAND EQUITY: A LITERATURE REVIEW. Researchers World - International Refereed Social Sciences Journal, [S. l.], v. 2, n. 1, p. 33–42, 2021. Disponível em: https://researchersworld.com/index.php/rworld/article/view/138. Acesso em: 10 aug. 2025.