Clay Hutama Basera, Munyaradzi Mutsikiwa and Kossam Dhliwayo 2021. A COMPARATIVE STUDY ON THE IMPACT OF AMBIENT FACTORS ON PATRONAGE: A CASE OF THREE FAST FOODS RETAIL BRANDS IN MASVINGO, ZIMBABWE. Researchers World - International Refereed Social Sciences Journal. 4, 1 (Sep. 2021), 24–32.