Subhasish Das, Dr. (Prof). Manit Mishra, Dr. (Prof). Prasanta Kumar Mohanty. A Structural Equation Modeling approach to understand the Impact of Gartner’s CRM Practices on Customer Retention. IJMS [Internet]. 2021 Oct. 30 [cited 2025 Jun. 19];5(2(4):56-63. Available from: https://researchersworld.com/index.php/ijms/article/view/1824