1.
Subhasish Das, Dr. (Prof). Manit Mishra, Dr. (Prof). Prasanta Kumar Mohanty. The Impact of Customer Relationship Management (CRM) Practices on Customer Retention and the Mediating Effect of Customer Satisfaction. IJMS [Internet]. 2021 Oct. 23 [cited 2025 Jul. 16];5(1(4):95-103. Available from: https://researchersworld.com/index.php/ijms/article/view/1685