Sudipta Chakraborty, and A. S. Suresh. “Determinants of Factors Influencing Beer Consumption and Its Impact on First Time Drinkers: Evidence from Indian Beer Market”. International Journal of Management Studies (IJMS) 5, no. 3(8) (November 30, 2021): 24–38. Accessed June 20, 2025. https://researchersworld.com/index.php/ijms/article/view/2081.