Priyanka Chaddha, Dr. Bhawna Agarwal, and Dr. Arshi Zareen. “Investigating the Impact of Celebrity Endorsement by Banking Sector on Consumer’s Attitude towards Availing Their Offered Services”. International Journal of Management Studies (IJMS) 5, no. 4(7) (November 10, 2021): 17–29. Accessed August 14, 2024. https://researchersworld.com/index.php/ijms/article/view/1944.