Dr. Monica Bedi, and Dr. Pooja Chopra. “Determinants of Customer Based Brand Equity in Indian Telecommunication Sector”. International Journal of Management Studies (IJMS) 5, no. 2(5) (October 31, 2021): 11–22. Accessed January 19, 2026. https://researchersworld.com/index.php/ijms/article/view/1837.