A. S. Suresh, and Kanishka Tandon. “A Study of Factors of Subliminal Advertising and Its Influence on Consumer Buying Behavior”. International Journal of Management Studies (IJMS) 5, no. 2(4) (October 30, 2021): 23–40. Accessed June 19, 2025. https://researchersworld.com/index.php/ijms/article/view/1821.