Bindubasini.S, and Dr.Shakila.M.K. “PRIVATE LABEL BRANDS AND STORE LOYALTY – A STUDY WITH REFERENCE TO APPARELS”. International Journal of Management Studies (IJMS) 4, no. Spl Issue 3 (October 12, 2021): 62–76. Accessed February 23, 2026. https://researchersworld.com/index.php/ijms/article/view/1450.