Dr. Gagandeep Kaur, Manpreet Rattu, Shivani Sohal, and Yashika Kondal. “A Study on Consumer Behavior of BOP (Bottom of Pyramid) Consumers in India”. International Journal of Management Studies (IJMS), vol. 7, no. 2, Sept. 2021, pp. 01-07, https://researchersworld.com/index.php/ijms/article/view/881.