Dr.Kavitha R Gowda, Dr.R.Satish Kumar, and Dr. K. S. Gopala Krishna. “Rural Consumer Preference for Mobile Phone With Reference to Villages of Kolar District, Karnataka”. International Journal of Management Studies (IJMS), vol. 6, no. Spl Issue 2, Sept. 2021, pp. 16-26, https://researchersworld.com/index.php/ijms/article/view/1196.