[1]
Dr. Usman Mohideen K S, Dr. B Venkateswara Prasad, and Dr. R Suresh, “An Insight on Effectiveness of Generic Retention Strategies through Branding, Engaging and Developing Talented Employees – With Reference to Information Technology Industry”, IJMS, vol. 6, no. Spl Issue 3, pp. 63–67, Sep. 2021.