M. Ashmitha and Dr. S. Dhanaraj (2021) “A Study on 3’R Strategy Among Consumers in Coimbatore”, International Journal of Management Studies (IJMS), 5(2(4), pp. 50–55. Available at: https://researchersworld.com/index.php/ijms/article/view/1823 (Accessed: 19 June 2025).