A. S. Suresh and Kanishka Tandon (2021) “A Study of Factors of Subliminal Advertising and its Influence on Consumer Buying Behavior”, International Journal of Management Studies (IJMS), 5(2(4), pp. 23–40. Available at: https://researchersworld.com/index.php/ijms/article/view/1821 (Accessed: 19 June 2025).