R. Kajapriya and Dr. M. Sivakumar (2021) “EXECUTION OF GUERILLA MARKETING AND ITS EFFICACY ON CONSUMER BEHAVIOUR: WITH REFERENCE TO MADURAI CITY”, International Journal of Management Studies (IJMS), 4(Spl Issue 2), pp. 84–91. Available at: https://researchersworld.com/index.php/ijms/article/view/1416 (Accessed: 16 July 2024).