Achyut Krishna Borah and Dr. Bipasha Chetiya Barua (2021) “PERCEPTION OF COLLEGE GOING STUDENTS REGARDING CELEBRITY ENDORSEMENT OF SELECT PRODUCT CATEGORIES: WITH SPECIAL REFERENCE TO DHUBRI DISTRICT OF ASSAM”, International Journal of Management Studies (IJMS), 4(Spl Issue), pp. 78–89. Available at: https://researchersworld.com/index.php/ijms/article/view/1330 (Accessed: 21 January 2026).