Dr. B. V. Jayanthi, and Dr. Rajani Chandrashekar. 2021. “A Diagnostic Study on Subliminal Communication in Advertising As a Definitive Tool to Create or Intensify Purchase Intention”. International Journal of Management Studies (IJMS) 5 (2(4):85-91. https://researchersworld.com/index.php/ijms/article/view/1830.